Advertisers/Retailers

The remote control and DVR continue to do untold damage to the effectiveness of the thirty second TV spot. This $60 billion industry is frantically searching for an alternative way to match product with consumer within the entertainment field.

In a recent interview with The Hollywood Reporter, James de Blasio, CEO of Internap (the Internet mega-player,) had this to say about the near future of advertising on the Internet.

“ With typical mainstream TV you break for a commercial, but with the Internet…the entire show could be an advertising experience as well, where there are hotspots on the show. When they see something they like, they can click on it and buy it, and return to the show where they left off.”

Thank you Mr. E Blasio, we could not have put it any better.

The Hyperspots technology that we use allows our clients to piggyback their product on any video, user-generated or studio produced. 

There is no doubt now, online content viewing is not going away. Whether it is user-generated video like that found on YouTube, with some dorm-room auteur getting “hits” reaching well into the millions, or conventional TV shows re-generated online, the Internet is a player in the media market. The gazillion dollar question is: how to monetize this new arena? Your average browser is hip to advertising and shuns the banner ad, ignores the trailer ad and detests the pop-ups.

Our coded content will allow you to slip invisibly through the spam filters, bypass the alienating banner Ads, and deliver your client’s message directly into the customer’s consciousness. Throughout the globe, billions of eyeballs are viewing video on the Web; this content is our Trojan Horse.

By producing the content and then coding the product “placed” in the video, we interact directly with the YouTube generation, driving unprecedented traffic to your client’s online pages and inventory.
 
On the other hand, if you or your clients already have business relationships with Networks or their TV programming, we can simply code the online version of those shows that feature your client’s product.  Anyone watching “Criminal Minds” at CBS.com, for instance, can click and buy J.J.'s cute blouse without missing a beat! 

Take a look at a demo of our most recent online production: "StyleMouse!"

It is a guerilla, Fashion/Lifestyle show aimed at the YouTube generation. Hosted by the adorable and charming Ty and Ash, it offers fabulous opportunities for fashion retailers to reach into their demographics and drive huge volume to their websites or online shops.