A New Route To Internet Commerce
WebContent Producers
The Ultimately Effective Way to Monetize Your Web Video Content
From an article entitled “ User Generated Emedia content threatens traditional providers’ business models.” By Jack Loechner. Gavin Mann, digital media lead for Accenture's Media & Entertainment practice, said:
"This is just the beginning... where the media content environment grows more fractious and the user gains more control and power... The key to (traditional, established content providers) success will be identifying new forms of content that can complement their traditional strengths.
According to the study:
- 68% of the respondents said they believe that within three years their businesses will be making money on user-generated content
- 62% said they believe their companies will make money through advertising and sponsorships of social media
- 21% anticipate improved profits from subscriptions
- 18% expect profits from pay-per-play offerings
- 24% of respondents said they do not yet know how their businesses will profit from user-generated content.